Our Story

 

Welcome to The Velvet Butterfly family! Our mission is to make the world a more colorful, beautiful, happy place- one sequin at a time! We believe everyone deserves the chance to feel confident and beautiful, and that fashion has the potential to uplift your spirit, paving the way to feel good about yourself, no matter what shape or size you are! 

I'm Sara, the creative force behind this crazy groovy brand of wearable art! Ever since I was a little girl, I loved bright colors, butterflies, and ALL the rainbows! That part of me is still there and I decided in my early adult life that I wanted to surround myself daily with all of the things that make me happy, while sharing my creations with the community. 

Art has always been a central part of my life. Growing up in a vibrant, artistic environment, I chose to immerse myself in worlds filled with bright colors, music, and the timeless hippie aesthetic. My parents, both musicians, instilled in me a deep love for music, which continues to shape my life and work. Some of my favorite artists include icons like Janis Joplin, The Grateful Dead, Jimi Hendrix & Billy Strings. I love music festivals, the 60's/70's era, jam bands, the hippie bohemian style and over the top, unique fashion. 

I have a wonderful life partner Steve who is the designer and maker of our Kaleidoscopes and 3D printed art, and our amazing daughter Delilah who is our pride and joy. My passion, lies in scouting out materials for my one of a kind up-cycled wears that you won't find anywhere else! I like to source our materials locally and globally, but mainly you will catch me at the thrift store every week finding items that I can turn into amazing statement pieces that are bound to get the dopamine in your brain flowing! We are a family that is always creating. Whether its drawing, painting, tie dying, making jewelry or learning a new craft; You will find at least one of us at all times working on something. 

Our home studio is based in Tampa, Florida. It is a lively space filled with love, music, and our furry friends. This is where the majority of our items are hand crafted,  infused with the joy and energy that define our lifestyle. 

Thank you for supporting our small family business! We love and appreciate every one of you that continues to support us in our journey. 

Peace & Love, Sara